Welcome to sensible defaults. The term comes from Minimalist and Blogger Patrick Rhone and software developer Jamie. It describes the following situation:

"Anywhere I can make a buying choice that I, with proper care and maintenance, will never have to make again for the rest of my life, I do. In those cases, I'm willing to pay far more for an item if I know it will last a lifetime and, even more importantly to me, I will never have to spend the mental energy making a choice again."

Obviously, researching which product to take in the first place takes a long time. That where sensible-defaults come in: we will show you durable, high-quality products, you can buy without thinking about it ever again.